About us

We believe there are enough unused raw materials

We're giving them a new challenge. With passion, we transform high-quality byproducts from regional partner companies into dog snacks with real added value.

Everything begins with responsibility…

As a nutritionist and sustainability expert, I'm not only passionate about the full use of resources and a circular economy; I see it as my responsibility to actively shape them. Raw materials that don't end up on our plates for purely cultural reasons must be used responsibly while they're available. They're not only a wonderful, nutrient-rich supplement for our pets, but also contribute to combating resource waste. Together with our raw material partners, we're embarking on a journey where every step saves more raw materials and can raise awareness.

Founder of DEAR DOG

We live transparency

Each package shows the origin of the raw material. To ensure that the term transparency doesn't remain an empty phrase, we would like to introduce the producers behind the raw materials for our products. This way, everyone can form their own opinion.

Learn more about our partners!